3 Steps to Making Your New Year’s Resolutions Stick!
It’s that time again!
If you’re anything like most folks, January 1st always brings big aspirations about what’s possible for the coming year.
Hit the gym?
Spend less time on Facebook?
Write the next great American novel?
Get your business into the black?
Whatever fresh start you’ve got in your sights, I’ve got some sobering news…
New Year’s resolutions are a COMPLETE waste of time!
You’ve probably observed the annual pattern of short-lived good intentions over the years, but here are the stats…
According to a study from the University of Scranton, ONLY 8% of people actually achieve their New Year’s resolutions.
The other 92%?
Well, not to sound harsh, but if you could ask each of them personally, they’d surely tell you they couldn’t drop those stubborn 15 pounds because “the gym was always too crowded”; or they’d come up with clever rationalizations to explain how they were always “too busy to read for 30 minutes before bed every night.”
And hey, we’ve all found ourselves making resolutions every year just to see them fade away as time goes by.
(I’m just as guilty as anyone else!)
In fact, most of us are unable to keep up with our resolutions past the first few days of the year…
Studies have shown that close to 70% of people who’ve made New Year’s resolutions will have abandoned them within the first two weeks!
So what’s the difference between those who actually achieve their goals, and those who keep making excuses?
Repelling people rather than attracting them to your business!
Luckily, we’ve got a solution.
It’s called the “Reverse Invite Method.”
Every day, somewhere between 15 and 20 people reach out to us to ask exactly what it is that we’re doing.
They are, quite literally, inviting themselves to take a look at our business.
Our method starts with creating curiosity.
It relies on making yourself so unique people want to reach out to YOU and invite themselves to take a look at whatever it is you’re doing.
So you don’t have to worry about finding and inviting people, because you’ll have a constant, never-ending stream of people reaching out to you.
Now, you’re probably wondering how this works, what platform you use, and if it’s free or paid.
Well, here are the basics…
Facebook is our primary platform
We use some paid Facebook advertising, and we also use a lot of organic, non-paid stuff as well.
You can use this method on your personal profile, your business or fan page, and in groups.
The Reverse Invite principles are always the same!
It all starts with a post to create curiosity.
There are two types of curiosity posts that work best:
- Basic, text-based with picture
- Facebook Live
If you’re tight on funds, you can start using organic, free exposure in the News Feed.
But when you pay to boost one of these posts, you’re paying to get in front of a global audience, and that’s when you can start to scale and create leverage.
So how do you create a post that generates enough curiosity for people to reach out to you?
For us, we do a lot of Facebook Lives—it’s our “go to” strategy.
But you don’t have to do Facebook Lives or any kind of video marketing if you don’t want to.
Whether you’re using a basic post or a Facebook Live, just ask yourself:
“What do people need to know about what I’m promoting to get them to enroll, or to move forward?”
The answer to that question will be different for everybody.
It might be one, two, even three things that people need to know.
- What’s holding them back or keeping them stuck?
- What critical information are they missing to solve their issue?
- What revelation or realization do they need to move forward?
Find those things.
Dig deep into whatever PAIN or PROBLEM they’re going through right now.
Instruct them to take action to learn more
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